Why is competition good?

• It means there is a market, people already spending money

• We are forced to consistently improve and have an USP (unique selling point)

• Competitors might enlarge the market

WeWorkRemotely and RemoteOK

• Pieter Levels runs RemoteOK as a Company of One

• Low costs, high margin

• Automated as much as possible

• @RemoteOK started aggregating remote jobs from other websites

Gumroad and Buy Me a Coffee

• Buy Me a Coffee started as a platform to earn from supporters

• Now, Buy Me a Coffee’s users can sell ebooks, videos, books. This is where they compete with Gumroad

Scott’s Cheap Flights and Jack’s Flight Club

• Scott’s is focused on the US market

• Jack’s decided to focus on the UK market

• They compete in the same industry (flight tickets offers) but for different locations

ConvertKit and Mailchimp

• Almost 1/10th of Mailchimp’s traffic

• $1.43mm MRR

Headspace and Calm

• Little different in visits to each website

• Space in the market for both apps

Arvid Kahl @arvidkahl

If you’re not excited to compete in your niche, pick another one. Competition will happen, and you have to be comfortable to consistently innovate and evolve.

July 24th 2020

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How do you differentiate from your competitors? Would you be happy naming a few of them?

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